URLs in SEO play a crucial role in informing users and search engines about the content and structure of a webpage. Other industry studies, like this one, have found that longer content tends to accumulate more backlinks compared to short blog posts. This finding is in-line with this Backlinko-BuzzSumo analysis of 912 million blog posts, which found that 94% of all content has zero backlinks.
For example, the search engine results page (SERP) for “best protein powder” has a lot of product roundups. If you want to challenge the top pages, you must create something better. This feature lets potential customers quickly assess your business’s reputation by viewing your average star rating, total reviews, and specific reviewer comments. When customers leave reviews for your business on Google Reviews, these testimonials will be prominently displayed on your Google Business Profile. It’s worth noting that page speed, in particular, is a relative ranking factor in many ways.
Monitoring app rankings and performance
- And they should appear in your subheadings, body content, and alt text, where appropriate.
- But worry not, as there are some clear and certain things you can do to improve your search rankings.
- We’ve put together some easy-to-follow tips to help you improve your rankings and start seeing results.
- Apart from this, high-quality backlinks from reputable websites signal to search algorithms that your content is valuable and deserving of higher search rankings.
- So instead of ranking for a single keyword, let’s start with a keyword seed that grows into a theme.
Remember, Google offers not only text results, but also video, images, and news articles to help create a better user experience. Adding a table of contents (or a summary like we do) can also help visitors to go directly to the section that’s relevant to their query. And, to make your content easier to digest, it’s key that you add visual elements like infographics and videos, which brings us to our next SEO strategy. One of the advantages of using internal links is that the anchor text may match the content exactly.
The Position Tracking tool makes it easy to see if you’re ranking higher on Google. In the “Overview” report, the “Pos.” columns show your organic position for each target keyword. And the presence of an icon means you rank for a SERP feature.
Knowing that, you would expect that faster pages would generally outrank slower ones. As this is a correlation study, it’s impossible to determine the underlying reason behind this relationship from our data alone. Comprehensive content with a high “Content Grade” (via Clearscope), significantly outperformed content that didn’t cover a topic in-depth.
Create click-worthy title tags and meta descriptions
Data-driven research is crucial, especially for those new to any app marketplace. They increase conversion rates, positively impact organic search results, and increase the likelihood of an app being featured on Google Play. Google Play ratings and reviews tremendously impact downloads but require establishing long-term communication with your users. However, it’s an effort that will surely pay off, as simply being responsive may ensure higher star ratings overall. Google Play screenshot optimization is the most critical aspect of maximizing conversions on our store listing, with many factors influencing the outcome and performance metrics.
In fact, our linear model predicts a very small relationship between title tag matching and rankings (only a 1% difference between the #1 and #10 result). In fact, when looking at the top 30 results, increasing Content Grade by 1 approximates to increasing rankings by one position. The vast majority of title tags in Google exactly or partially match the keyword that they rank for. However, we found essentially zero correlation between using a keyword in your title tag and higher rankings on the first page. Our data shows that a site’s overall link authority (as measured by Ahrefs Domain Rating) strongly correlates with higher rankings.
Businesses can also get a better Google ranking for local searches by creating a Google My Business profile. In short, a Google My Business profile helps you to control how your BHS Links business appears across Google products such as Search and Maps. To improve your click-through rate, focus on your metadata like the URL and the metadata description that appears below the search result. It might sound insignificant, but if this info looks relevant and credible, your click-through rate will benefit which in return will boost your ranking too. While rankings are important, you should also keep an eye on organic traffic. After all, what’s the use that your target audience stumbled upon your site via an online search, but didn’t actually visit your website?