That said, having a responsive website that can adapt to any device someone views it from is imperative. As in life, positive reviews will have a positive effect, and negative reviews will have a negative effect on your ranking. On top of that, a GBP helps with getting reviews from customers, which is next on our list. For the record, a map pack shows GBPs close to the area relating to your search query (or based on your location).
One of the other facets of improving your site’s on-page SEO is creating SEO-friendly URLs. The H1 tag is sometimes referred to as the most important tag on a webpage. Keyword usage is the first thing you should consider when optimizing content. Even with all of Google’s modern algorithms, on-page SEO basics still play a major role in getting your website and content to rank in the SERPs.
Rankings and traffic through search engine optimization
Make sure these are clear, keyword optimized, and click-worthy to entice visitors to your site. Add your relevant H2s, H3s, and further headings using both primary and secondary keywords where applicable. Make sure your content is both valuable and unique for readers, and that it matches their search intent—what they’re looking to get out of visiting the page. Keyword optimization involves finding phrases, words and language relevant to what your target audience is searching for and including them on your web pages. This helps those searching for keywords used on your pages find your website easier in SERPs. Then look at your “Core Web Vitals Assessment” (on both “Mobile” and “Desktop”) to see whether you passed.
However, no CMS is perfect, and Shopify certainly has a few SEO problems – such as its limited URL structure, which makes breadcrumbs and site navigation a bit more tricky to set up. You could even be penalized if Google thinks you’re duplicating content for malicious reasons. Duplicate product variants are an SEO issue for any e-commerce store, rather than being a Shopify-specific problem. You want to create a logical flow from collections 👉 subcollections 👉 products. And that hierarchy should be reflected in your site navigation, such as with a mega menu. We’ve already noted that breadcrumbs can be an effective SEO tool by helping you demonstrate the relationships between collections and sub-collections.
Google actively tracks user behaviour on your site through tools like Google Analytics 4, Google Chrome and the Google SERPs. Improving it won’t only lead to more organic traffic but can also lead to higher conversion rates. Google wants their users to have a great experience visiting your site. The key is to make sure the main entities in your content are obviously linked together. But Google could choose to rank a piece of content focused on “Hoovers” to also rank for “Vacuum cleaner” terms.
- When a user wants to access your website, the CDN will route the request to the server that is the closest to the user.
- URLs are the locations or addresses for individual pieces of content on the web.
- Well-structured, clear content makes it easy for users to find information quickly.
- The URL of a page, which is also known as a slug, is a permanent link.
On-Page SEO Services: Drive More Revenue From Search
According to Backlinko’s analysis of 5.2 million websites, webmasters can improve a site’s loading speed by moving to a faster host. Page loading speed is a major on-page SEO ranking factor and Google has given much more weight to this metric recently. Adding images and other visual elements to your content is essential to keeping your readers captivated and engaged with your content. Think of your meta description like your Facebook ad copy, it’s role is to entice readers to click on your result. The H1 tag is usually the most visible content on a page and should not be used more than once per page or blog content.
Key elements of on-page SEO include optimizing title tags, meta descriptions, content (including keyword usage), internal links, URLs, images, and ensuring a positive user experience. These elements collectively contribute to improved search engine rankings and user engagement. High-quality content properly optimized for your target keywords is more likely to attract links and to rank in Google. Aside from your site content, technical SEO factors such as site speed and title tag placement are also ranking factors. By taking a holistic approach, you are “checking” as many boxes as you can for Google, giving your site the best shot at ranking and increasing overall organic traffic.
Headings and subheadings help users easily skim through a page to find specific information, enhancing the overall readability of the content. HTML elements encompass visible text, metadata, multimedia content, and source code elements like HTML, CSS, and JavaScript. Optimizing these elements can significantly improve the on-page SEO experience. Google prefers responsive mobile websites when determining its rankings to accommodate most web traffic now BHS Links driven by mobile devices.
But you can also run searches like “#journorequest” along with your niche on social media to find potential opportunities. If you’re a subject matter expert, you can be a source for those stories. AND contained insights from Brian Dean’s own experience creating a successful YouTube channel. You need to add value beyond what the current search results contain. Search Console is designed to help you track your site’s performance in Google search.
These four tools will do everything you need to ensure that your content is perfectly optimised for Google. The bottom line is that if you aren’t following Google’s pop-up guidelines – you could be severely damaging your rankings. In this next section of the checklist, I will show you how to ensure your site loads like lightning. You’ll also see a benefit to your users because it’s easy to remember. My advice is to work through each checklist item in this section and do as much as you possibly can. Get this part right, and you’ll be fighting a much easier battle in terms of rankings.