For each of the ranking components that we analyze, we then provide specific action items to fix what’s wrong, along with industry best practices to help you on your way. You can schedule a weekly technical SEO audit and our Site Audit tool will automatically start crawling your website. For example, a well-optimized blog post can be shared across social media platforms to drive immediate engagement, while SEO efforts promote long-term visibility in search results.
Essentially, a competitive audit allows you to see what’s working for other companies in your market so that you can incorporate those tactics into your own strategy. Before I dive into the things you should keep an eye out for, let me go through some of the different types of audits you can perform. I’ve also spoken with some SEO consultants and specialists who’ve shared actionable tips, which you’ll find interspersed in the article.
What Is an SEO Audit? (And How to Do an SEO Audit as a Beginner)
Resolve this by frequently updating content to keep it high-quality, relevant, and up to date. You can ask Google to recrawl your page using the URL Inspection Tool. Broken links disrupt the user experience because they don’t redirect to other pages, so it’s important to find, report, and repair them using your preferred site audit tool. To check your website’s mobile friendliness, use Google Lighthouse to run an audit for performance, accessibility, SEO, and progressive web apps (PWA). After the audit, Lighthouse will generate a report and notify you of URL issues compromising your site’s usability on mobile devices. Creating responsive designs ensures that users on any device have a cohesive viewing experience.
Transparent SEO Audit Pricing
This spreadsheet will guide your fixes after the initial website audit process. This table view format allows you to quickly see which BHS Links areas of your website are performing well and which areas need improvement. The audit report may also include specific actions that you can take to improve your site’s performance and increase its visibility in search engine results pages (SERPs). Getting your website to rank in Google is harder and more competitive than ever. There are many factors such as on page content, performance, social factors and backlink profile that search engines like Google use to determine which sites should rank highest.
If you and a competitor have sites that stand shoulder to shoulder on the SERP, then even the most basic of issues could be the catalyst that determines who ranks at the top. So in my opinion, even the most basic of housekeeping issues should be addressed. Using the Crawl Stats report in Google Search Console can give you insight into how your site is being crawled and any issues that may have been flagged by the Googlebot. For larger sites with millions of pages or sites that are often updated, crawl budget can be an issue. In general, if you have a large number of pages that aren’t being crawled or updated as frequently as you want, you should think about looking to speed up crawling. Having a big crawl budget does not guarantee that you will rank at the top of the SERPs.
- Meta descriptions are HTML summaries of web pages, shown below title tags in search results.
- Remember to use structured data, which maintains a standardized format, to help Google crawl your site.
- Site speed is a Google ranking factor—and one of the most impactful elements of user experience.
- Navigate to the Search Results Report and select a period from the dropdown menu.
- In order to allow access, you need to create a redirect leading them to moved page.