This will make our blog post more comprehensive and help us create high-quality content. If the top-ranking pages for your target keyword cover similar subtopics, they’re likely important and what searchers expect to see. In one such audit, I discovered that organic traffic to our post on free SEO tools was declining.
Can I do SEO without paying?
It could be that Google has an inherent preference for content that they deem comprehensive. Or it may be that users are more satisfied with search results that give them a full answer to their query. PPC (or paid search) can be an effective strategy if you do not yet rank organically or want faster results. Rankings change constantly—and Google algorithm updates can shift results.
For example, here’s what we get if we plug in our post about creating a go-to-market strategy. You should now see all keywords you rank for on the first page of Google, but not in position #1. If you already know which keyword you want to rank higher for, skip this step. Otherwise, you need to find a page that could rank higher for its target keyword. Make sure you’ve followed at least tips 1 through 6 in this guide, before progressing any deeper in the pursuit of ranking your content higher on Google.
How to rank for local search queries
I never rolled out an affiliate or AdSense site that didn’t have a carefully planned domain name, logo and mascot in place. That mascot is super important because it helps make the site memorable to site users. They’ll forget the domain name but they’ll remember that mascot and the site. Google’s Search Liaison answered a question at Google Search Central Live NYC about whether Google prefers brands. Choose one of the keywords you wrote down earlier and fire up Microsoft Word. Refer to our dedicated tutorial to check your Google rankings.
Start by ensuring that you have fast loading speeds so that users won’t click away before the page has even pulled up. Likewise, make the page look as visually pleasing as possible. Having the elements to make a clean web design can go a long way for the overall look of your site. To ensure your site looks great on any device, build your small business website through a site builder with responsive templates, like Wix or Squarespace. If you’re using WordPress, make sure you have a mobile-responsive theme or template. Making sure your website is ready for visitors on any device is vital to ranking higher on Google and overall SEO success.
This way, bots can effortlessly access and index the content, which results in improved indexing and a higher probability of website ranking. Is BHS Links it informational, transactional, navigational, or commercial? Search a reason behind a user’s query—whether they’re seeking information, looking to purchase, comparing options, or exploring a topic. When a user enters a search query, Google ranking refers to the position at which a webpage appears in Google SERPs. In a survey, you may want to add a question that asks respondents to rank a list of things in order of preference.
- This section appears lower in your profile, often under the reviews section.
- One of the metrics Google works with is how many other websites link to your site.
- While there are numerous other factors that are important to SEO, content is still king.
SERPWatcher, offered by Mangools, is a more complete solution for those who prefer an intuitive interface and want to monitor multiple keywords over time. If you’re managing a couple of projects, SERP Robot can be a handy backup. I often use it as a quick verification tool because it’s free and efficient. I pair it with one of the no-login solutions below so I can quickly check a page’s ranking while GSC covers broader metrics. I’ve always felt that if a rank checker tool is too slow or forces you to jump through hoops, it isn’t worth the hassle—especially when you have plenty of other SEO tasks. Want to see how Chatmeter can help your business dominate Google Maps?
Learn how to connect search, AI, and PPC into one unstoppable strategy. Recognize that the web has an element of randomness that make some site visitors wary about visiting a site for the first time. What he was referring to, in my words, not Danny’s, was a clear narrative on the page that lets site visitors know who is behind the site. He wasn’t talking about the sidebar with the bio and a photo that travel and recipe sites all have.
The good news is that, while some SEO factors will forever be outside your control, many others are easy to influence. If it’s checked, then uncheck it and click the “Save Changes” button at the bottom of the page. The great news is that you can do something right now to massively speed this process along—and rank higher on Google sooner rather than later. This guide is a breakdown of my ten most practical tips to learn how to rank higher on Google. Although thousands of AI tools have been launched since the release of ChatGPT, Open AI’s…
In fact, you have one already – unless you haven’t updated your WordPress installation before August 2020 (that’s a scary thought). First, check that your blog or website really is live on the internet. If you’re using a “coming soon” plugin, then you might be able to see your blog, but no one else can. Google is the world’s biggest search engine, with 85.55% of the global search market. If you’ve dreaded SEO in the past, don’t drag old fears along with you into the new year. Sure, we’ve shared a long list of things to do and change, but as you’ve probably picked up many of these are linked.