Understanding your organic traffic relative to these volumes helps highlight successes and areas needing improvement. Understanding your SEO ranking data is crucial for optimizing your website’s visibility and performance. You can leverage tools like Serpple, which offers efficient tracking of keyword rankings at a lower cost than many competitors. This allows you to monitor organic traffic and assess how well your site is performing against others in your niche. But if you focus on the steps outlined in this blog post, you’ll see an increase in traffic to your website and you too can rank on the first page of Google search results.
An SEO audit is important to find and fix errors, take advantage of opportunities, and improve your site’s overall performance. Once these types of content start ranking, they tend to naturally earn more and more links over time, pushing them—and your site—even higher in search results. The wrong way to create category pages is to simply list your latest posts, or a list of relevant products.
The search giant emphasizes creating and optimizing a Google Business Profile, managing Google Reviews well, and getting listed in business directories. So it’s not surprising that getting your business listed in relevant online directories is a local ranking factor. Catering to search intent, answering some SEO Anomaly People Also Ask questions in your content, and picking 1 way to improve on top-ranking articles, will put you in good stead. Ranking higher on Google starts with getting a basic understanding of what keywords are.
The first thing to note is that the brief description that appears just below your business name in your Business Profile is not actually in your control. This is the editorial summary that Google writes to ensure consistency across the platform. Here, Carl’s Google Business Profile is a short box, but Ernie’s Business Profile would show even more when you scroll. With these optimizations, you can turn your Business Profile into the best free customer acquisition tool you didn’t know you had. And with that, we have come to the end of this article on ‘How to rank on Google’.
Whether you track it yourself or work with an expert, data-driven decisions lead to higher rankings and more customers. Additionally, using structured data (Schema markup) alongside the map can further enhance your local SEO by providing search engines with precise business location details. Local institutions such as chambers of commerce, universities, and community organizations are excellent sources for backlinks and citations. Many have business directories, event listings, or partnership opportunities that can help boost your local authority while strengthening community connections.
Handling Large Datasets
This makes your content more compelling and easier to understand. That way, people can jump directly to the step that they’re most interested in. Well, Google doesn’t like to see people landing on a site and quickly bouncing back to the search results.
If Search Console doesn’t have enough data to provide a report for your pages, you can use the PageSpeed Insights tool to test each page individually. Look for keywords that use question-type language such as “what, why, and how”. Once you have disabled personalized results, you should select the location for your searches. On the Google homepage, click on your profile image (top right) and select “More Settings”. You can also view your keyword performance for particular pages by clicking the report’s “Pages” filter. If you do not have a Google Analytics account, you must use one of the other verification methods.
- Specifically, increasing time on site by 3 seconds correlates to ranking a single position higher in the search results.
- Focus on keyword placement within titles, headings, and throughout your text to enhance your searchability.
- Here are 12 essential SEO best practices to help you level up your website’s performance in search engines.
- Nowadays, you no longer need to be guilty of keyword density just so that Google will grasp what your page is all about.
For example, if someone searched “how to change a tire,” you would create a comprehensive article with images showing them how to accomplish the task. Guest posting is one of the most effective link-building strategies because it provides the other website with something of value, free of charge. It is easy for a site owner to reciprocate your offer by allowing you to link back to your site because it doesn’t cost them anything.
SEO.AI
This is what Moz does with their Whiteboard Friday videos, and some of them get lots of traffic from Google. If you’re not using WordPress, watch this video and read the schema.org VideoObject documentation to learn how to add this manually. If we check that URL with Google’s Structured Data Testing tool, we see that there’s no VideoObject markup on the page. Look for pages where you have a relevant and useful video on a similar topic, then embed that video on the page when and where it makes sense. However, Google has said they’re planning to introduce support for other videos soon. Note that “key moment” results are only available for YouTube videos at present, so this isn’t something that works for videos hosted elsewhere.
If you want your site to stay at the top of the search results, you better keep up with these changes. Good reviews attract new customers, while bad reviews scare people away. Therefore, it is important to monitor your reviews and respond quickly to any problems. When designing your website, consider what your visitors need. Make it easy for them to find what they’re looking for, move around the site, and enjoy your content.